about us

An Abundance are a new behaviour change agency that seeks to change customer behaviour by embracing the power of mass creativity and insight.

state of the nation

Are we obsessed with our identities?

Bottega Veneta has just announced that they are launching an initials personalisation service for customers. Made me wonder about what it is that makes us put our initials on things – remember carving them into trees, marking our first school … Continue reading →